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Seo Analyst

A combinar
São Paulo. Período Integral. Efetivo – CLT

Descrição

  1. The Opportunity:
  2. Being highly visible in search engines is critical to the success of EnglishLive as such, there is an opportunity for a talented individual to join the SEO team to drive the performance and growth of EnglishLive in Latin America with a special focus in Brazil.
  3. We are looking for applicants, with a passion for digital marketing, content and creative thinking who can generate ideas for increasing the web presence ofEnglishLive.
  4. EF English Live has helped over 20 million people communicate in English. Our complete English course online includes live, expert teaching 24/7, private and group lessons from beginner to advanced proficiency, a customized study plan and certified results.
  5. Key Responsibilities:
  6. Lead on-site and off-site SEO strategy for LATAM markets
  7. Manage external agencies to ensure we get maximum value and that they deliver campaigns on time with impact clearly measured
  8. Provide guidelines to diverse teams – Brand Marketing, IT, franchisees, PR, ecommerce, social media, paid search, content, etc.
  9. Own overall SEO insight for Brazil and LATAM, reporting and tools, including developing a uniform set of KPIs and measures of return on investment, to ensure we are measuring success effectively and consistently
  10. Analyse keyword rankings and trends to influence and optimize content
  11. Evaluate and suggest UX changes to improve on-site performance
  12. Drive cultural change needed for SEO traffic growth across the LATAM team
  13. Stay at the forefront of SEO practices and share across the business acting as SEO champion
  14. Experience Required:
  15. Entrepreneurial, goal-oriented, self-motivated and adaptable to new situations
  16. Fluency in Portuguese and English is essential
  17. Minimum 2 years hands on SEO experience in agency or another brand
  18. Competent use of SEO tools including Google Webmaster Tools, Google Business Manager, web crawl tools, rank performance tools, web analytics,Ahrefs or similar.
  19. Excellent understanding of measuring the impact of SEO, tracking KPIs and deriving insight
  20. Excellent knowledge of the latest best practice link and social share earning strategies, tactics and processes
  21. Excellent understanding of website IA, URL structure and schema, able to leverage tools to analyze website taxonomy and provide recommendations
  22. Knowledge of WordPress or of a similar CMS.
  23. A desire to succeed and a curious mind, eager to master all aspects of search marketing.
  24. Additional Skills & Experiences:
  25. Confident with Web Analytics (GA, Adobe)
  26. Knowledge of another language a definite advantage
  27. Basic Knowledge and experience with HTML
  28. Personal Attributes:
  29. Entrepreneurial and self-driven with ability to work independently
  30. Strong team player that is willing to learn and share knowledge but is also able to work without supervision.
  31. Excellent communication skills that allow you to verify your understanding of what you are being asked to do and articulate the findings of what you have done
  32. Confidence to question assumptions and c

Área e especialização profissional

Marketing - Inteligência de Mercado / Estratégia

Nível hierárquico

Analista

Regime de contratação

Efetivo – CLT

Publicidade

Exigências

  1. Escolaridade Mínima: Ensino Superior
  2. Inglês (Avançado - Requerido)

Benefícios Adicionais

  1. Assistência médica, Assistência odontológica, Auxílio creche, Auxílio Educação, Auxílio farmácia, Seguro de Vida, Vale-refeição, Vale-transporte
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